Privacy policy

Privacy Policy

Last updated: August 13, 2026

RLR Ventures LLC, operating as Michael Toronto, operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Michael Toronto is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.

  • Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information, including your username, password, security questions, preferences and settings.

  • Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.

  • Communications with us, including information you provide when contacting our customer service team or otherwise communicating with us.

  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us or otherwise provide us with your personal information.

  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

  • From our service providers, including when we engage them to provide technology or other services and they collect or process personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience.

This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail and displaying advertisements for products or services on the Services or other websites, including based on products you previously purchased or added to your cart and other activity on the Services.

Where required by Canadian Anti-Spam Legislation (CASL), we will obtain the necessary express or implied consent before sending commercial electronic messages.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services.

If you choose to register an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password or other access information with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to your inquiries, provide effective services and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws or respond to valid legal processes, including requests from government authorities or law enforcement agencies, to investigate or participate in litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Consent

In accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws, we collect, use and disclose your personal information with your consent, except where otherwise permitted or required by law.

By providing us with your personal information and using the Services, you consent to the collection, use and disclosure of your personal information as described in this Privacy Policy where consent is an appropriate legal basis.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us using the details provided below.

Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate and personalize the Services, analyze traffic and, where applicable, deliver relevant advertising.

Cookies are small text files placed on your device that allow us to recognize your browser and remember certain information.

We may use the following categories of cookies and tracking technologies:

  • Strictly necessary cookies required for the Services to function properly, such as maintaining items in your shopping cart or processing checkout.

  • Performance and analytics cookies that help us understand how visitors use the Services, including which pages are most visited and how users navigate the website.

  • Functional cookies that allow the Services to remember your preferences and choices.

  • Advertising and marketing cookies used to deliver advertisements that may be more relevant to you and your interests and to measure the effectiveness of advertising campaigns.

You can control or disable cookies through your browser settings or through our cookie consent tool where available.

Please note that disabling certain cookies may limit the functionality of the Services.

Analytics and Advertising Services We Use

To analyze how visitors use the Services and to deliver relevant advertising, we may work with third-party providers, including:

Google Analytics

We may use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors interact with the Services.

Google Analytics may use cookies and similar technologies to collect information about how visitors use the Services.

We use this information to analyze and improve our Services.

Google Ads and Google Ads Conversion Tracking

We use Google Ads to advertise the Services on Google and partner websites and may use Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns.

Google may use cookies or similar technologies to measure conversions and, where permitted, deliver personalized advertisements based on interactions with the Services.

Meta Platforms

Where enabled, we may use advertising and analytics technologies provided by Meta Platforms, Inc., including the Meta Pixel, to measure the effectiveness of advertising on Facebook and Instagram, understand actions visitors take on the Services and deliver relevant advertising.

These technologies may collect information about your interactions with the Services and may associate that information with your Facebook or Instagram account where applicable.

Microsoft Clarity

Where enabled, we may use Microsoft Clarity, a behavioural analytics service provided by Microsoft Corporation, to better understand how visitors use the Services.

Microsoft Clarity may use cookies and similar technologies to provide information such as session interactions, heatmaps and other usage information that helps us improve the Services.

Email and SMS Marketing Providers

Where applicable, we may use third-party email and SMS marketing platforms to send and manage communications with our customers.

These providers may process information concerning your interactions with our emails, messages and the Services.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law.

These circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.

  • With business and marketing partners that provide marketing or advertising services.

  • When you direct us, request us or otherwise consent to our disclosure of certain information to third parties, such as when necessary to ship products to you or through your use of social media features or integrations.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger, acquisition, financing, restructuring or bankruptcy.

  • To comply with applicable legal obligations, including valid subpoenas, warrants, court orders and similar legally valid requests.

  • To enforce our Terms of Service or other policies and protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you reside in order to provide and improve the Services.

In addition, to help protect, grow and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify.

For certain Shopify services and enhanced features, Shopify may be responsible for its own processing of your personal information.

You should review Shopify's Consumer Privacy Policy for further information regarding how Shopify processes personal information and the rights that may be available to you.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other applicable terms.

We do not control and are not responsible for the privacy or security practices of third-party websites.

Information you provide in public or semi-public areas, including information shared through third-party social networking platforms, may also be viewable by other users.

Our inclusion of links to third-party websites does not by itself constitute an endorsement of the content, owners or operators of those websites.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of 13 or otherwise process children's personal information contrary to applicable law.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that the information be deleted where applicable.

Security and Retention of Your Information

We implement reasonable administrative, technical and organizational safeguards designed to protect personal information.

However, no security system or method of electronic transmission is completely secure, and we cannot guarantee absolute security.

We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we retain personal information depends on factors including whether the information is required to:

  • Maintain your account

  • Provide the Services

  • Complete and document transactions

  • Comply with legal, accounting or tax obligations

  • Resolve disputes

  • Prevent fraud

  • Enforce our agreements, terms and policies

We retain personal information only for as long as reasonably necessary for the applicable purposes or as required by law.

Your Rights and Choices

Under PIPEDA and applicable provincial privacy laws, you may have certain rights relating to your personal information.

Depending on the law applicable to you, these rights may include:

  • Right of Access: You may request access to personal information we hold about you, subject to exceptions permitted by applicable law.

  • Right to Correction: You may request correction of inaccurate or incomplete personal information we maintain about you.

  • Right to Withdraw Consent: You may withdraw consent to our collection, use or disclosure of personal information, subject to legal or contractual restrictions and reasonable notice.

  • Right to Data Portability: Where applicable under the law of your province or territory, you may have the right to request that certain computerized personal information be provided to you in a structured and commonly used technological format.

  • Right to De-indexation or Erasure: Where applicable, you may have rights relating to deletion, de-indexation or cessation of dissemination of certain personal information.

  • Rights Relating to Automated Decision-Making: Where applicable, you may have rights concerning decisions made exclusively through automated processing.

  • Managing Communication Preferences: You may unsubscribe from promotional emails at any time by using the unsubscribe option contained in our marketing emails.

If you opt out of promotional communications, we may still send you non-promotional communications necessary to administer your account, process orders or provide customer service.

You may exercise applicable rights by contacting us using the contact details provided below.

We may need to verify your identity before processing your request where permitted or required by applicable law.

We will not discriminate against you for exercising your applicable privacy rights.

Complaints

If you have a complaint or concern about how we collect, use or disclose your personal information, please contact us first using the contact information below.

We will review your concern and respond as required under applicable law.

If you are not satisfied with our response, you may have the right to submit a complaint to the Office of the Privacy Commissioner of Canada or the relevant provincial privacy authority applicable to you.

For example, Québec residents may have the right to contact the Commission d'accès à l'information du Québec.

International Transfers

Because RLR Ventures LLC is based in the United States and we use international service providers, your personal information may be transferred to, stored or processed outside Canada, including in the United States and other jurisdictions where our service providers operate.

When personal information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is processed, including lawful access requests from courts, governments or law enforcement authorities.

We take reasonable steps to ensure that service providers handling personal information on our behalf maintain appropriate safeguards consistent with applicable privacy requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, Services or for operational, legal or regulatory reasons.

When we update this Privacy Policy, we will post the revised version on this website and update the “Last updated” date.

Where required by applicable law, we will provide additional notice of material changes.

Contact Information

For questions about this Privacy Policy, our privacy practices, or to exercise an applicable privacy right, please contact us:

Store name: Michael Toronto

Company name: RLR Ventures LLC

Company address:
30 N Gould St Ste R
Sheridan, WY 82801
United States of America

Please note: This is not a return address.

Email: info@michaeltoronto.com

Phone number: +1 472 287 0023

Customer Service Hours (EST)

Monday to Friday: 8:00 AM – 8:00 PM
Saturday and Sunday: 8:00 AM – 5:00 PM

We aim to respond to inquiries within 24 hours.